Privacy policy

PRIVACY POLICY

Last updated: 26 July 2026

This Privacy Policy explains how Paws & Moore collects, uses, stores and shares personal information when you visit www.pawsandmoore.uk, place an order or contact us.

This policy must be read together with the website’s live cookie-preference tool. The cookie tool must accurately list the non-essential cookies and similar technologies actually used on the website.

1. Who is responsible for your personal information?

The data controller is:

Lewis Moore
Sole trader trading as Paws & Moore
100 Branstree Road
Blackpool
FY4 4UH
United Kingdom

Email: info.pawsandmoore@gmail.com
Website: www.pawsandmoore.uk

“Moore Group” is an additional trading name used for banking and administration and is not a separate legal entity.

2. Personal information we collect

Depending on how you interact with the store, we may collect:

  • name;
  • billing address;
  • delivery address;
  • email address;
  • telephone number, where provided;
  • products ordered;
  • order value and transaction history;
  • customer-account details;
  • delivery and tracking information;
  • return, refund and complaint information;
  • messages and correspondence;
  • marketing preferences;
  • IP address;
  • browser, device and operating-system information;
  • cookie identifiers;
  • website activity;
  • approximate location derived from technical information;
  • fraud-prevention and security information; and
  • limited payment information, such as payment status, card type and transaction reference.

Full payment-card details are normally processed by Shopify and the payment provider selected at checkout. We do not ordinarily receive or store complete card numbers.

3. How we obtain information

We may obtain personal information:

  • directly from you;
  • through our Shopify store;
  • from AutoDS, where used;
  • from product suppliers and fulfilment partners involved in an order;
  • from payment providers;
  • from couriers and postal services;
  • through cookies and similar technologies;
  • from fraud-prevention and security providers; and
  • from analytics or marketing services that are enabled on the store.

Where we receive information from another organisation, we will use it only for lawful and relevant purposes and will provide any further information required by law.

4. Why we use personal information and our lawful bases

Purpose Typical information Lawful basis
Processing and fulfilling orders Identity, contact, payment and delivery information Performance of a contract
Taking and confirming payment Identity, transaction and payment-status information Performance of a contract and legal obligation
Delivering products and sending tracking information Name, address, email, telephone number and tracking information Performance of a contract
Managing accounts Account credentials and contact information Performance of a contract
Dealing with returns, refunds and complaints Order details, communications and payment information Performance of a contract and legitimate interests
Accounting, tax and legal records Transaction and identity information Legal obligation
Fraud prevention and website security Device, transaction, IP and security information Legitimate interests and, where applicable, legal obligation
Establishing, exercising or defending legal claims Relevant business and correspondence records Legitimate interests and legal obligation
Improving the store and analysing performance Website, device and transaction information Consent where required; otherwise legitimate interests where lawful
Non-essential analytics and advertising Cookie identifiers, device information and website activity Consent where required
Marketing communications Contact information and marketing preferences Consent or the applicable “soft opt-in” rules

Where we rely on legitimate interests, those interests include operating and securing the store, preventing fraud, providing customer service, improving products and protecting our legal rights. We will not allow those interests to override your fundamental rights and freedoms.

We will not use your personal information for a materially incompatible purpose without providing any additional information or obtaining consent where required.

5. Who we share information with

Where necessary and proportionate, we may share personal information with:

  • Shopify, which hosts and supports the online store;
  • AutoDS, where used for product and order management;
  • product suppliers and fulfilment warehouses involved in supplying an order;
  • couriers and postal services;
  • payment providers and banks;
  • fraud-prevention and security providers;
  • email, website, analytics and information-technology providers;
  • accountants, legal advisers, insurers and other professional advisers;
  • government bodies, courts, regulators or law-enforcement authorities where required or permitted by law; and
  • a purchaser or successor if the business or relevant assets are transferred.

Suppliers and delivery partners should receive only the information reasonably needed for the relevant order or service.

We do not sell customers’ personal information for money.

The list of actual technology providers must be kept accurate. If a provider is removed or added, this policy and the cookie-preference information should be reviewed.

6. International processing

Some technology, payment, fulfilment, supplier or delivery providers may process personal information outside the United Kingdom.

Before transferring personal information internationally, we will rely on a lawful transfer mechanism where required, such as:

  • UK adequacy regulations;
  • the UK International Data Transfer Agreement;
  • the UK Addendum to the EU Standard Contractual Clauses;
  • an applicable approved certification or data-bridge arrangement; or
  • another lawful mechanism under applicable data-protection law.

The actual countries and safeguards depend on the providers used by the store. The business will maintain a current transfer record identifying relevant providers, destinations and safeguards.

7. Cookies and similar technologies

The store may use cookies and similar technologies.

Strictly necessary technologies may be used to:

  • operate the shopping basket;
  • maintain checkout sessions;
  • remember essential settings;
  • prevent fraud;
  • maintain security; and
  • process orders.

Non-essential technologies may be used for:

  • analytics;
  • advertising;
  • measuring campaign performance;
  • personalisation; and
  • remembering non-essential preferences.

Non-essential cookies and similar technologies will not be activated unless the required consent has been obtained. Continuing to browse the website will not, by itself, be treated as consent where consent is legally required.

The cookie-preference tool must provide a current list of relevant cookies or similar technologies, including, where applicable:

  • provider;
  • purpose;
  • category;
  • duration; and
  • whether the technology is essential or optional.

You may change your cookie choices through the available consent controls or your browser settings. Disabling essential technologies may prevent parts of the store from working correctly.

8. Marketing communications

We may send marketing emails where:

  • you have given consent; or
  • the applicable law permits marketing to an existing customer in relation to similar products, and you were given a clear opportunity to opt out when your details were collected and in every subsequent message.

Every marketing email will include a straightforward unsubscribe method.

You can unsubscribe by:

Unsubscribing from marketing will not prevent us from sending necessary transactional messages about an order, delivery, return, refund or customer account.

9. Retention of information

We keep personal information only for as long as reasonably necessary for the purpose for which it was collected, or for longer where required to comply with legal obligations or protect legal rights.

Our usual retention approach is:

  • Order, payment and accounting records: generally up to six years after the relevant accounting or tax period, or longer where required by law or an unresolved dispute;
  • Customer-account information: while the account remains active and for a reasonable period after closure;
  • Customer-service, return and complaint records: generally for the period necessary to resolve the matter and, where relevant, to establish or defend legal claims;
  • Marketing records: until consent is withdrawn or the individual opts out, except that a limited suppression record may be retained to ensure that the person is not contacted again;
  • Security and fraud-prevention records: for the period reasonably necessary to protect the store and investigate suspected misuse; and
  • Cookie and analytics information: for the periods stated in the live cookie-preference tool.

Information that is no longer required will be deleted, anonymised or securely restricted where reasonably possible.

10. Security

We use reasonable organisational and technical safeguards intended to protect personal information. These may include:

  • secure ecommerce and payment systems;
  • access controls;
  • authentication and account-security measures;
  • supplier and processor controls; and
  • procedures for handling suspected data breaches.

No internet transmission or electronic storage system can be guaranteed to be completely secure.

11. Automated decision-making and profiling

We may use fraud-prevention tools to identify transactions or activity that require additional review.

We do not intend to make decisions producing legal or similarly significant effects about you solely by automated means. Where applicable law gives you rights concerning automated decision-making or profiling, we will provide the information and safeguards required by law.

12. Your UK data-protection rights

Depending on the circumstances, you may have the right to:

  • be informed about how your personal information is used;
  • request access to your personal information;
  • request correction of inaccurate or incomplete information;
  • request deletion of personal information;
  • request restriction of processing;
  • object to processing based on legitimate interests;
  • object at any time to direct marketing;
  • receive certain information in a portable format;
  • withdraw consent where processing is based on consent; and
  • complain to the Information Commissioner’s Office.

These rights are subject to legal conditions and exceptions. For example, information may need to be retained to comply with a legal obligation or establish or defend a legal claim.

To make a request, email info.pawsandmoore@gmail.com. We may ask for information reasonably necessary to verify your identity.

We will generally respond within one month of receiving a valid request, subject to any lawful extension or exception.

13. United States privacy rights

Residents of certain US states may have additional privacy rights where the relevant law applies to us and the particular processing activity.

These rights may include rights to request access, correction or deletion and to opt out of certain uses of personal information.

To submit a request, email info.pawsandmoore@gmail.com. We will not unlawfully discriminate against a customer for exercising an applicable privacy right.

14. Children

The store is intended for adults purchasing products for pets. We do not knowingly target children.

A person placing an order must provide accurate information and must have legal capacity to enter into the relevant purchase contract. Where consent is relied upon for an online service directed to a child, the applicable statutory age and parental-authorisation requirements will apply.

If you believe that a child has provided personal information unlawfully, please contact us so that we can investigate and take appropriate action.

15. Third-party websites

The store may contain links to websites controlled by third parties. Those organisations have their own privacy practices. We are not responsible for how unrelated third-party websites collect or use information.

16. Changes to this policy

We may update this policy to reflect changes to:

  • the store;
  • suppliers;
  • fulfilment partners;
  • technology;
  • payment methods;
  • marketing tools; or
  • legal requirements.

The updated policy will be posted with a revised “Last updated” date. Where a change materially affects how personal information is used, we will provide any additional notice required by law.

17. Complaints

Please contact us first so that we can try to resolve your concern.

You may also complain to the Information Commissioner’s Office:

Information Commissioner’s Office
Wycliffe House
Water Lane
Wilmslow
Cheshire
SK9 5AF

A complaint may be made where you believe that your data-protection rights have been breached.

18. Contact

Lewis Moore trading as Paws & Moore
100 Branstree Road
Blackpool
FY4 4UH
United Kingdom

Email: info.pawsandmoore@gmail.com
Website: www.pawsandmoore.uk